Delete Blood Cancer
Activation/Digital/OOH
Delete Blood Cancer/DKMS is the largest bone marrow donor center in the world. Our task was to create a campaign that could help them raise awareness about this serious and delicate topic among young adults.
DNA ID card
Every single person in the world has a unique DNA. So, when people submit their DNA sample to the Delete Blood Cancer database, it automatically generates a unique DIGITAL and Physical DNA ID. Both will give you access to all sorts of different benefits. Whether it’s free gear, entry to special events, or information about yourself, your DNA is going to be working for you. And also, saving lives.
Posters
Website
DNA gum
The new, user-friendly alternative to swabbing. The gum comes packaged with a plastic-lined return mailer. People can chew and enjoy the gum. Then, once they’re done, they simply send in the chewed gum along with some registration info. A DNA sample would be extracted from the gum and entered into the database.
The new, user-friendly alternative to swabbing. The gum comes packaged with a plastic-lined return mailer. People can chew and enjoy the gum. Then, once they’re done, they simply send in the chewed gum along with some registration info. A DNA sample would be extracted from the gum and entered into the database.