beIN Sports
Film/Digital
beIN Sports is a European sports channel that's coming to the US. They asked us to come up with an idea about soccer as they have just signed a contract with La Liga, Serie A, and League1 with exclusive broadcast rights in the US. The task was to create something that could generate buzz on a limited budget.
Twitter Hub
To track the conversation online, we created a Twitter hub where we could track real-time conversation with #ChangeTheGame. Depending on what people were saying using #ChangeTheGame, a moderator grouped the conversation into two columns. Football fans on the left and American Football fans on the right. Depending on the amount of fans talking about either of the topics online, the goalpost would flip up or down.
To track the conversation online, we created a Twitter hub where we could track real-time conversation with #ChangeTheGame. Depending on what people were saying using #ChangeTheGame, a moderator grouped the conversation into two columns. Football fans on the left and American Football fans on the right. Depending on the amount of fans talking about either of the topics online, the goalpost would flip up or down.