eBay Auto Parts Show

Activation/PR



Over the past few years, global supply chain issues have made new cars harder to find than ever. In April 2022, the New York Auto Show was set to return after a two-year absence, with its unattainable new models and concept cars. We challenged top auto builders to reinvent an existing ride with parts from eBay and unveil their ‘re-concept cars’ at our show – around the corner from the traditional Auto Show.






Sydney Sweeney, Freddy “Tavarish” Hernandez, Edwin Olding of Grindhard Plumbing Co., Emelia Hartford






The Re-Concept Cars







Results

The launch of  the eBay Auto Parts show landed over 50 mentions across broadcast and digital press outlets, plus over 6 billion earned media impressions in the first 2 weeks. Not only that it generated 2.9+ million social engagements during the week launch.





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