Anthem

Historically, the word “soft” has gotten a bad reputation, being considered synonymous with weakness or being “less than.” So, we created a new platform that would stand for something more than just a product benefit, championing the power of soft and all of its incredibly inspiring, yet often overlooked, attributes.





Lip Balm

Nivea asked us to launch their new product - "A kiss of smoothness" lip balm during the coldest season of the year, when people would be most likely to use the product. We created this app + activation for one of the biggest kissing opportunities of the year - New Year’s Eve in Times Square.

Case Study

Live Billboard
For a week (including New Year’s Eve) every interaction using the app was posted live on a billboard located in Times Square.